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Facebook now lets advertisers send leads to Salesforce, Marketo, and other CRMs
Facebook has done quite a bit with its ads that do more than its traditional cousins. Not only can marketers still direct users to their brand’s website, but the social network offers other ad types...
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Marketing automation surprise: Eloqua top market share, 10% penetration
In the marketing automation world, one thing’s a given: Hubspot has top market share. And it does — with close to 14,000 installs across the web … about as many as all other marketing automation...
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Marketing automation study: complexity, email, and personalization
VB INSIGHT: Marketing automation is complex. So complex, apparently, that the biggest challenge is simply understanding what the various marketing automation systems actually do. The second challenge?...
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